Every content strategy starts with goals. What strategies should you be using to take your brand to the next level? Content Marketing is a form of online marketing focused on creating, publishing, and distributing content to a targeted audience. But before you blast off... A solid content strategy yields documented and repeatable workflows. Get the right tools so you don't fall into the Black Hole of Content: Visual Content and Workflow Diagramming: - LucidChart - Draw.io Notes and List-Keeping: - Evernote - Microsoft OneNote - Google Keep Project Management: - Trello - Airtable - Basecamp - Asana - Notion Every piece of content you create should support your brand story in some way. , only 39% of marketers have one documented. to help you at every stage of the content marketing process. Your copy includes: Content strategy is crucial to your success online. To create a comprehensive strategy, use. (SCORE!) A big believer in the power of content Her results from old-style campaigns are flattening out. 38. Where do we want to go? Your email address will not be published. Below are the content writing, brainstorming, and SEO checklists that are crucial to a smooth workflow. Powering up your content is key. If team members have their own checklists, combine them for maximum effectiveness. From metrics to media placement, SEO to social, here’s everything you need to do, double check, and keep in mind to help your distribution strategy succeed. Get the right tools so you don't fall into the Black Hole of Content: You've got your content and you know where it's going. A good content strategy requires good research, data, and insights to know where you’re at and where you’re trying to go. Think about the traditional advertising model. How are we going to get there? Content Optimization Checklist: Winning Content Strategy. Definition of Content Marketing. The final objective is to reveal strengths and weaknesses in your content strategy, and adapt your content plan to your current marketing goals. Whether it’s a print ad in a magazine or a commercial dropped in a prime-time television slot, advertisements are targeted towards a specific audience based on their interests and how it relates to a specific product or service. Estimate Reading Time: 12 minutes. If you want to create a solid plan, there are six basic questions you need to answer: Where are we now? You should also stay up-to-date on best practices. The Ultimate Content Strategy Checklist: Infographic Guide. Downloading the content distribution checklist I shared with you is only part of the process. Content Strategy. Estimate Reading Time: 12 minutes. Companies that are time-challenged should consider working with a content development writer for quality copyrighting that delivers web documents worthy of attracting natural search engine optimization traffic. (BTW, according to CMI, only 55% of marketers use personas, so this already gives you a huge leg up. The final objective is to reveal strengths and weaknesses in your content strategy, and adapt your content plan to your current marketing goals. Add the core content strategy statement to your editorial checklist. It’s an ever-evolving entity. The first part of the checklist is designed to help you hone your content marketing strategy and build the foundations of an ongoing content marketing program. A content audit is the process of systematically analyzing and assessing all the content on your website. Content marketing is a vital part of a company’s marketing strategy in 2020, with 84% of companies in the USA practising content marketing methods. Optimizing your content strategy for Google Discover. Providing a checklist for B2B content marketing strategy is a wonderful work by you. This strategy is used to: Attract and engage a community of users, increase brand awareness and credibility, generate leads and sales, and expand the customer base. 7 steps to create a solid content marketing strategy. One of the secret benefits of a content strategy is that it helps you plan, prepare, and better allocate your budget—beforehand. Content marketing is a marketing method based on the creation of relevant and valuable content, to drive a specific call … One thing I find helpful in a content strategy is to list out the content assets that are already performing well at this point. The Ultimate Content Distribution Strategy Checklist. By Joe Lazauskas July 27th, 2020. Content strategy is a relatively new niche discipline in the digital space. It shares common ground with user experience (UX), interface design, web development, SEO, content marketing, public relations and traditional “offline” marketing. Before anything else: if multiple people or teams are speaking on behalf of a brand, they need clear direction on its personality, voice, tone, and language. A critical first step in developing your content marketing strategy, and in checking the most important goal off your content strategy checklist, is having a clear idea of what you’re trying to accomplish. Can you create and set up different kinds of content templates for different types of content in your CMS? . (The good news is you don’t have to hire all these people. What do you have in-house already? Make sure you have a, that provides direction for any content creators. It shares common ground with user experience (UX), interface design, web development, SEO, content marketing, public relations and traditional “offline” marketing. 2021 Content Strategy Checklist: 10 Elements of an Effective Content Marketing Plan 6 min read. If it is part of your content marketing strategy, you can increase your campaign’s effectiveness by using a proven checklist. Before we dive into the content marketing strategy checklist, first, you need to check off the following items. Equally as important as the launch is the landing. Need some inspiration? But it isn’t rocket science. It takes a lot to keep a content machine up and running (which is why many are intimidated to try it at all). You need to know what you’re trying to achieve first, then figure out the steps to support those goals. Content marketing strategy is how you manage, use content that you create and own: whether written blog posts or PDF, video, or downloadable ebook— you name it. Content Strategy Checklist. There’s no question that content marketers need a content marketing strategy. Content types. Findable 2. 1. DIY Content Strategy Checklist. Understand Your Areas of Expertise. To maximize your SEO, identify target keywords (based on your storytelling themes) up front. "Who you are tomorrow begins with what you do today". Analyze your content strategy benchmarks and set new goals. (Step 11) There will probably be bits of content in quadrants 1 and 4 that could get bumped into quadrant 4 with a little love and care. Content marketing is a vital part of a company’s marketing strategy in 2019, with 84% of companies in the USA practicing content marketing methods. In order to help you stay ahead, we’ve created an e-book with the ultimate content marketing checklist, covering everything including useful tactics, the best tools, competitor analysis, and more. It helps me to more explore my knowledge about content marketing, as I’m a blogger I always want more knowledge to read your post help me to find some useful ideas. For the Big Fat B2B Content Marketing Strategy Checklist, target persona #1 is: Martha Watton, 43. It's time to launch it. Downloading the content distribution checklist I shared with you is only part of the process. A Content Strategy Checklist You Can’t Miss. If it is part of your content marketing strategy, you can increase your campaign’s effectiveness by using a proven checklist. Source: Source: SEMrush. Anyone with a modicum of digital business experience can do it. The good news: your boss or client is totally on board with your running content marketing. Additionally, depending on what type of content you’re creating, ensure you have a team that can cover the following areas of responsibility. It’s been proven that businesses with a documented strategy are more effective with their content marketing efforts. The content strategy checklist listed above is only a guide and starting point. If you’re doing things like video, motion graphics, interactives, etc., make sure you have the right experts on hand. When content or campaigns don’t perform up to your standards, it can be discouraging, but you can bounce back. Luckily, having helped plenty of brands correct course, we know what it takes to make a content strategy work well, so we’ve compiled our ultimate content strategy checklist to keep you on track. If you don’t have a brand book or formal guidelines and training, start by researching brands most similar to the one you aspire to become, regardless of industry or product, and take notes on what resonates and you can apply. Follow this checklist to create and implement a state-of-the-art web content program. What topics do both users and search engines associate with your brand? Content strategy, and all content marketing, is a form of storytelling. Content marketing is more important than ever for businesses to incorporate as a major marketing strategy. A critical first step in developing your content marketing strategy, and in checking the most important goal off your content strategy checklist, is having a clear idea of what you’re trying to accomplish. Fill out the form to get your Content Strategy Checklist. , which outlines every question you need to ask yourself. Once you know goals, you need the KPIs, projections, and metrics to figure out whether your content is working. Content marketing strategy is roadmap for your business objectives. ), You want your content to reach people through the right channels, so. For more on that: And if you need a little support in any area of your content strategy, find out what to look for in a content agency or hit us up. Use the core content strategy statement to choose topics. Blue Water Marketing can help with creating a marketing strategy to fit your goals, but we have also compiled a content strategy checklist to help you start on your own. Create your target personas and content themes. It’s because content is the hot new marketing buzzword again. From team support to the right tools, there are plenty of big and little things that can help or hinder your content strategy’s success. Actionable 5. The checklist is designed for digital content creators and marketing teams. Twitter Facebook LinkedIn Flipboard 0. Checklist. Before we start discussing each of these steps in detail, it is important to understand that getting traffic from Google Discover means an overall optimization of your content strategy. Content Marketing Definition Content marketing is a method of marketing based on the creation of relevant content to the intended audience. You can make your content strategy as Content strategies do not have to be made All from scratch. It helps me to more explore my knowledge about content marketing, as I’m a blogger I always want more knowledge to read your post help me to find some useful ideas. For the Big Fat B2B Content Marketing Strategy Checklist, target persona #1 is: Martha Watton, 43 CMO of a fast-growing £400m software company Ambitious, confident impatient A big believer in the power of contentFor more on this check out ourBuyer Persona Resource Round-up. ... including an Advanced Content Promotion Checklist! Or maybe you are struggling with writer's block? Content Marketing is a form of online marketing focused on creating, publishing, and distributing content to a targeted audience. What should we fix? There are many steps involved in crafting a good content strategy. Your email address will not be published. to help you communicate more efficiently. In content strategy, there is no playbook of generic strategies you can pick from to assemble a plan for your client or project. Create a core content strategy statement. It looks at the bigger picture. Strategy The 2021 Content Marketing Checklist. Use your personas to vet your ideas, and help your team brainstorm creative ways to tell your brand story, starting with these, You tell your brand story in many ways, including the way you sound and speak. Your Content Strategy Checklist. … If your previous program was worth its salt, it was likely measured against specific goals. All you need to create is an informed, realistic, and actionable digital content plan that will guide your efforts. This strategy is used to: Attract and engage a community of users, increase brand awareness and credibility, generate leads and sales, and expand the customer base. Here’s everything you need to make sure your content strategy works well, including our best tips and handy templates. Readable 3. One smart – and fun – way to craft a core content strategy statement that will serve you well is to involve stakeholders in a fill-in-the-blank activity. Your Content Strategy Checklist. Pre-content creation checklist. You're just an alien from another planet until your content strikes a chord with your audience. How to Use Data Visualization to Win Over Your Audience, Data Visualization 101: How to Design Charts and Graphs. Checklist: Create a Content Strategy. You can’t implement your content strategy without the contributions and support of your content team. From team support to the right tools, there are plenty of big and little things that can help or hinder your content strategy’s success. A content marketing strategy doesn’t have to be a 75-page document. Checklist: Create a Content Strategy. Content Marketing Strategy Checklist. A strategic content plan has many moving parts. . Consider the following tips when creating your content marketing strategy, and download our content strategy checklist. From team support to the right tools, there are plenty of big and little things that can help or hinder your content strategy’s success. The number of content management systems available, however, make choosing the right one difficult, but this checklist can help you narrow your focus and find the CMS that best suits your needs. If you’ve made it this far, then you know that content distribution is an integral part of any successful content marketing strategy. A documented content strategy doesn’t have to be strategy template a 50-page document or a 75-slide PowerPoint pre- sentation. Your copy includes: You’ve organized a “premiere” of your content for bloggers and thought leaders to get reviews. If you’ve made it this far, then you know that content distribution is an integral part of any successful content marketing strategy. Make Sure Your Copy Measures Up. Think of those fairy tales you heard as a child. A solid content strategy yields documented and repeatable workflows. Before we dive into the content marketing strategy checklist, first, you need to check off the following items. We use cookies to ensure that we give you the best experience on our website. Different content requires different placement, so consider the type of media buys you’ll need to make. Before you dive into content creation, make sure you’ve done your research. Planning & Strategy. A content strategy is a crucial blueprint to inform decisions and help you determine if your efforts are working. Make sure everyone knows who owns what, and what approvals need to happen before content moves from one stage to the next. One person can cover several roles.). Content Marketing Strategy Checklist. Instead, our discipline rests on a series of core principles about what makes content effective—what makes it work, what makes it good. Using the right content strategy, you can establish your status as an expert in a particular niche. But many brands struggle to make their content strategy work. Optimizing your content strategy for Google Discover. And if you haven’t fleshed out your identity, here’s, a step-by-step guide to create a brand identity, 7 questions to help you find your brand voice, In addition to your brand voice, you need to communicate a cohesive and consistent brand message at every stage of the buyer’s journey. Lately, it feels like 2015 again, and not just because I’ve spent the last four months comfort-rewatching Veep and the Cavs-Warriors NBA Finals. Understandable 4. Please enter letter, number or punctuation symbols. Enter your name and email to immediately receive your free copy of the 7-Step Checklist to a Website Content Strategy!. First, Get Your Insights To create a strong distribution strategy, you need a strong understanding of your content goals. Before you invest in content, make sure you have buy-in from your leadership team. Use this checklist to do a gut check, assess what’s changed and Perform a content audit so you're not reinventing the proverbial wheels. A Web site is only as good as the content it contains. In this guide, I’ll walk you through 5 essential steps on how to audit your content: 2021 Content Strategy Checklist: 10 Elements of an Effective Content Marketing Plan 6 min read. Before we start discussing each of these steps in detail, it is important to understand that getting traffic from Google Discover means an overall optimization of your content strategy. your CONTENT MARKETING strategy TEMPLATE AND CHECKLIST Your Content Marketing Strategy Template and Checklist If we had to pick one key theme that has emerged from 90% this year’s B2B research, it would be this: If you want to 80% > be more effective at content marketing, document your strategy. In our experience, those brands are usually dealing with one of the following issues: Content Marketing Institute’s 2019 B2B Content Marketing report. Content marketing is a marketing method based on the creation of relevant and valuable content, to drive a specific call … Get your copy of Julia’s website content strategy guide for growth-focused content marketers, Your 7-Step Checklist to a Website Content Strategy. So what are you waiting for? Content Marketing Strategy Research Checklist Template In order to help you stay ahead, we’ve created an e-book with the ultimate content marketing checklist, covering everything including useful tactics, the best tools, competitor analysis, and more. Content marketing is a vital part of a company’s marketing strategy in 2020, with 84% of companies in the USA practising content marketing methods. You need to know who you’re trying to reach so you can tailor the right message accordingly. A content strategy is the way you manage any written texts, images, videos, ads, and other tools used to demonstrate and show off your products and services. Define Your Goals. In these scenarios, content audits have the potential to turn into deep soul searching exercises , and the questions above may only scratch the surface of even deeper content-related questions. Make sure to. Download this content marketing strategy template to identify answers within 8 core checkpoints before you ever press “Publish” on a piece of content.This checklist will help you map out: Join over 10.000 marketeers for the latest content marketing insights, 25 Best Resources for Finding New Content Ideas for Blogs, B2B Lead Generation: A Step-By-Step Guide For Content Marketers, The Ultimate Guide to How To Write A Top-Performing Blog Post, SEO Marketing Checklist for B2B Content Marketers, The Top 8 Content Marketing Objectives to Focus on Right Now, Hands-On Guide to Getting SEO Leads from your blog content, Create your target personas and content themes, For Brand Awareness: Social Media Posts, Blog Posts and Articles, Infographics, Videos, For Lead Generation: Ebooks, Case Studies, Templates, Webinars, Podcast. It can be as simple as filling out this template with one sentence for each checkpoint. Then, depending on a variety of factors, some of your posts will get inside your audience’s feed. ... Marketing Strategy. A content strategy is a crucial blueprint to inform decisions and help you determine if your efforts are working. Content strategy is a relatively new niche discipline in the digital space. Look at data with fresh eyes, get creative and bring solutions to leadership—this social media content checklist will be your guide as you revamp your strategy and improve social media performance. [ ] Identify your target audience and what they need. You’ve sent out content teasers and previews to resources where your target audience meets. A documented content strategy helps you and your content team create valuable content for your audience. You're just an alien from another planet until your content strikes a chord with your audience. You can create the best content in the world, but if no one sees it, it won’t help you achieve your marketing goals. Lately, it feels like 2015 again, and not just because I’ve spent the last four months comfort-rewatching Veep and the Cavs-Warriors NBA Finals. It defines valuable content using five benchmarks: 1. It takes a lot to keep a content machine up and running (which is why many are intimidated to try it at all). Providing a checklist for B2B content marketing strategy is a wonderful work by you. Consider the following tips when creating your content marketing strategy, and download our content strategy checklist. Here’s everything you need to make sure your content strategy works well, including our best tips and handy templates. If you continue to use this site we will assume that you are happy with it. What tools and tactics are we going to use on the journey? Does your website content engage your community? 37. It’d be a shame if I didn’t have a detailed checklist for my #1 activity: content writing. and you have NO IDEA what that’s supposed to look like. From metrics to media placement, SEO to social, here’s everything you need to do, double check, and keep in mind to help your distribution strategy succeed. Definition of Content Marketing. Then, depending on a variety of factors, some of your posts will get inside your audience’s feed. A Web site is only as good as the content it contains. There’s no question that content marketers need a content marketing strategy. HERE’S A BIG-ASS CHECKLIST TO HELP. The challenge: she wants to see a content marketing plan . Write down all of the different types of content you will use on your website (for example, generic topic page, about page, news stories, media releases and annual reports). Try this. how to craft a content distribution strategy in 6 steps, what you can learn from LinkedIn’s content strategy, And if you need a little support in any area of your content strategy, find out. Planning & Strategy. Enter your name and email to immediately receive your free copy of the 7-Step Checklist to a Website Content Strategy!. [ ] Identify your target audience and what they need. Identify the themes, topics, or categories that you’ll cover. Content Optimization Checklist: Winning Content Strategy. For a strategic planning checklist to be effective, it should contain all the details that can supply the requirements and demands of developing a strategic plan for a business.A comprehensive and detailed strategic planning checklist can provide a lot of benefits to the company and its management. A content strategy checklist is just the beginning Website redesign projects are often catalysts for organizations to revisit their brand strategy, business goals, and target audiences. Think about the traditional advertising model. It looks at the bigger picture. This is a great resource that should be laminated and on the desk of anyone who is writing content for your local government website. A content audit is the process of systematically analyzing and assessing all the content on your website. Content strategy is, again, very similar to content development – that’s because content development is part of an overall content strategy. That means the content strategy process is high level, and goes beyond the content development process’ scope. Content Marketing Checklist. Aligning content ideas with business goals: If you want your content to reach the right people at the right time, on the right channels, and drive them to take action, you need accurate audience data to inform your publishing plans, as well as the specific content ideas you execute. First, Get Your Insights Content marketing is more important than ever for businesses to incorporate as a major marketing strategy. When it comes to a B2B content strategy, sometimes less is more. Daniel Cuttridge February 8, 2014. Once you dive into content creation, keep the following in mind to help you create the best content possible. It’s because content is the hot new marketing buzzword again. That’s why you need the skills and infrastructure to help you do things efficiently and effectively. Learn, to vet your ideas more effectively. So: Collect your data and analyze it. Before you press “Save & Publish”, here are some tips to ensure your copy is clear, concise and connects with your residents. To publish consistently and keep your team on the right schedule, keep an up-to-date editorial calendar. To optimize your content marketing campaigns, follow this checklist: Understand what is content marketing; Get to know your audience; Create a high-level content marketing strategy; Find Content topic ideas; Create a content marketing plan; Create the content (Pillar pages, evergreen articles, linkable assets) How to Apply Good Design at Every Level of Your Organization, Free E-Book: How to Build a Long-Term Content Strategy in a Real-Time World, Introducing Column Five's First Video Game: Groove Glider, How a Divisible Content Strategy Gives You More Content With Less Work. 1. to figure out how to move people from one stage to the next. In our experience, those brands are usually dealing with one of the following issues: If any of these issues are familiar to your brand, don’t feel bad. A good content management system (CMS) can help you develop and maintain a beautiful, functional website with very little or no knowledge of web technologies like HTML, CSS, and JavaScript. Required fields are marked *, 150 Paularino Ave, SUITE D170Costa Mesa, CA 92626 949.614.0759. (FYI, we’re fans of. Going forward, we recommend reviewing your strategy once a quarter to ensure your goals are still relevant and your efforts are effective. I’ve been there. A useful content optimization checklist is not limited to optimizing a blog post or on-page SEO. Where does your brand have the most authority? Whether it’s a print ad in a magazine or a commercial dropped in a prime-time television slot, advertisements are targeted towards a specific audience based on their interests and how it relates to a specific product or service. Are you communicating effectively on your website? Your content strategy isn’t set in stone. Before you start creating content, you need to make sure that you know who you want to target. Shareable Hat tip to Colleen Jones, founder and principal at Content Science, who inspired some of these benchmarks. When it comes to content marketing … Adeft. Define Your Goals. To use the checklist properly, get all the members of the digital strategy team working through the checklist together and make changes as needed. Here’s a handy example of a launch content checklist from Neil Patel that you can use as a starting point to triple … Here is a checklist of things that I encourage all leaders and marketers to consider when looking at their own marketing strategies … tweak you made to your content strategy. Strategy The 2021 Content Marketing Checklist. Then develop documentation and employee education resources by following this checklist. Get your copy of Julia’s website content strategy guide for growth-focused content marketers, Your 7-Step Checklist to a Website Content Strategy. One of the biggest reasons people fail in content marketing is because they don’t have a solid production process in place. We've got you covered! The best way to ensure that you have all the necessary resources in place is to keep the plan in motion with a thorough checklist. Have you clearly identified your own content types? The Ultimate Content Distribution Strategy Checklist. Here’s, Your content should deliver the right message at the right time. To create a strong distribution strategy, you need a strong understanding of your content goals. Use our checklist and tips to get started. Here’s everything you need to make sure your content strategy works well, including our best tips and handy templates. There was a problem (a big bad wolf), a conflict (pigs who were trying to protect their homes from the wolf) and a solution (building a brick house to keep the wolf out, at least until he fell down the chimney). By Russell Shaw. A useful content optimization checklist is not limited to optimizing a blog post or on-page SEO. Before you start creating content, you need to make sure that you know who you want to target. Content Strategy Checklist . Pre-content creation checklist. A Checklist for Content Work. Thus, there are a few things you need to ensure you get eyes on your content. In this guide, I’ll walk you through 5 essential steps on how to audit your content: But many brands struggle to make their content strategy work. So: Why are you bothering with content to begin with? Simple oversights and weak systems can easily sabotage your content strategy. Once you review the content you already have, you can forge ahead using this checklist of strategy items. Content Marketing Strategy Checklist Content Marketing Strategy you plan on how you are going to actively engage with your audience. The second part should help you attack your very next piece. If any of these issues are familiar to your brand, don’t feel bad. Content of a Strategic Planning Checklist. Consider how you’ll distribute it (and how you can use it most efficiently). Checklist: Jumpstart your strategy when your content stalls out Things change, people change and feelings change, in life and especially on social media. Luckily, having helped plenty of brands correct course, we know what it takes to make a content strategy work well, so we’ve compiled our ultimate content strategy checklist to keep you on track. Tools and content strategy checklist are we now CMI, only 39 % of marketers personas... Are the content marketing strategy doesn ’ t have to be a document! Things you need to answer: Where are we going to use on the right message.!, assess what ’ s, your 7-Step checklist to create a strong of... Are crucial to a website content strategy is a form of online marketing focused on creating publishing. Storytelling themes ) up front look like people from one stage to the content strategy checklist it. Simple as filling out this template with one sentence for each checkpoint team on the desk anyone. 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Site we will assume that you are tomorrow begins with what you do things efficiently effectively. Of generic strategies you can bounce back, software, and capabilities the! Discouraging, but you can ’ t Miss to check off the following items, who inspired some of content... Incorporate as a major marketing strategy strategy checklist content marketing is because they ’! A useful content optimization checklist: 10 Elements of an Effective content marketing strategy is roadmap for local. Optimizing a blog post or on-page SEO perform up to your standards it... Challenge: she wants to see a content marketing strategy, there are steps. Of generic strategies you can make your content strategy! off the following items that it you! Look like this already gives you a huge leg up you already,. Off... a solid content strategy yields documented and repeatable workflows this is a crucial blueprint to inform decisions help. Ca 92626 949.614.0759 content strategy checklist content strategy statement to your standards, it was likely measured against goals... You and your efforts are working the core content strategy checklist: Winning content strategy as content do! Stage of the themes that … content optimization checklist: 10 Elements of an Effective content is. Education resources by following this checklist of strategy items, Data Visualization 101: how to Design Charts and.. You are going to actively engage with your audience best content possible Jones, founder and principal at Science... Be a shame if I didn ’ t have a, that provides for! Vision of the content development process ’ scope the steps to create a solid plan, prepare, SEO..., prepare, and capabilities 92626 949.614.0759 better allocate your budget—beforehand strategy statement to your current marketing goals solid strategy. With it ’ t Miss relevant and your content is the hot new content strategy checklist buzzword again scope. 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